Raysan Designs

Icon, brand, product and motion design

CheQRboard case study Get in touch

Selected Work

CASE STUDY · ZERO COPY LABS

CheQRboard

I redesigned the UI and design system of a platform that lets zoos, museums and venues turn a printed QR code into a branded, interactive visitor experience.

  • SaaS web app
  • Mobile visitor UX
  • Design system
Read the case study
CheQRboard QR code editor with color controls, a live framed QR preview, a scan-risk warning and saved presets.

Custom fintech icon sets drawn pixel by pixel in Figma, giving OSG one consistent visual language across web, print, email and trade show.

  • Icon design
  • Icon systems
  • Figma
osgconnect.com

OSG Connect refresh (2020), the EverView brand launch (2022) and the OSG refresh (2024). Each went from wireframes and marketing deliverables to a finished website, with consistent branding at every touchpoint.

  • Visual identity
  • Design systems
  • Templates

End-to-end product design for an app built for professional painters: design system, wireframes, prototypes and user flows, worked out closely with the development team.

  • Product design
  • Design system
  • Mobile
lumaworks.io

Key features for a predictive-maintenance mobile app: QR code device integration, device association workflows, real-time monitoring dashboards, asset management and alerts.

  • IoT
  • Dashboards
  • Mobile UX
proaxion.io

UI/UX for statements used by financial services companies and credit unions, with prototyped journeys for account management, loan servicing, payments and customer support.

  • Fintech UX
  • Prototyping
  • AI assistant
osgconnect.com

Website UI/UX and visual branding that guided development, and the user experience standards for the company's web presence.

  • Web design
  • Branding
  • UX standards
zerocopylabs.com

Designed and built OSG's website and WordPress intranet from wireframes to code, and a SharePoint intranet with Power Automate workflows that I still maintain for Matrix Imaging Solutions.

  • Information architecture
  • WordPress
  • SharePoint

Visual production for product launches, GTM campaigns and brand marketing across digital, social, print and trade show, on a two-person team.

  • GTM campaigns
  • Trade shows
  • AI imaging

Experience

Hover a role for the details

  1. Visual DesignerCurrent

    Panasonic North America · Remote

    Visual production for product launches, GTM campaigns and brand marketing, plus an AI image pipeline that replaces traditional product shoots.

    • Own visual production for product launches, GTM campaigns and brand marketing across digital, social, print and trade show.
    • Built an AI image pipeline (prompt architecture, seed-locking, Photoshop compositing) that replaces traditional product and lifestyle shoots.
    • Created prompt tooling for repeatable, on-brand image generation across product lines, cutting production time.
    • Lead launch creative from brief to delivery: social, paid digital, email and trade show.
    Jul 2025 – Now

  2. Founder & Principal DesignerCurrent

    Raysan Designs LLC · Freelance studio

    Product design for Zero Copy Labs and Luma Works, fintech UX for OSG, and a SharePoint intranet for Matrix Imaging Solutions, with teams across the US, Mexico and the Philippines.

    • Zero Copy Labs: redesigned CheQRboard's UI and design system, designed features for the ProAxion IoT app, and refreshed the agency's own website (2025).
    • Luma Works: led end-to-end product design for a platform for professional painters, from concept and design system to prototypes and user flows (2025).
    • OSG: wireframed and prototyped the JourneyConnect billing experience in Figma, and designed interactive statements with Orion AI for financial services clients and credit unions.
    • Matrix Imaging Solutions: built and maintain the SharePoint intranet; automated employee recognition with Power Automate (2022 – present).
    2022 – Now

  3. Senior Creative Designer

    OSG · Ridgefield Park, NJ / Remote

    Custom fintech icon sets, three brand launches, and the company websites and intranet, from wireframes to code.

    • Created custom fintech icon sets for a consistent visual language.
    • Launched three brand refreshes: OSG Connect (2020), EverView (2022) and OSG (2024), each from wireframes to a finished website.
    • Designed and built the company website and WordPress intranet, from wireframes to code.
    • Set up shared Figma, Canva and Adobe CC libraries and AI-assisted email workflows.
    2019 – 2024

  4. Senior Web Designer

    PNY Technologies · Parsippany, NJ

    Promoted to Lead in 2014 and Senior Web Designer in 2016. Web, email and digital campaigns across consumer and B2B product lines.

    • Promoted from Web / Graphic Designer to Lead (2014) and Senior Web Designer (2016).
    • Designed web, email and digital campaigns across consumer and B2B product lines.
    2010 – 2019

  5. Graphic Designer

    All Things Media · Ramsey, NJ

    Email, collateral and mobile app UI for clients including Daimler and Disney.

    • Designed email, collateral and mobile app UI for clients including Daimler and Disney.
    2010

What I bring

Icons & brand

  • Icon design and icon systems
  • Brand identity and refreshes
  • Typography and layout
  • Shared design libraries

Product & UX

  • UX/UI and design systems
  • Wireframes and prototypes
  • Cross-functional work with engineering
  • Design QA against the build

Build & tools

  • Figma, Adobe Creative Cloud
  • HTML, CSS, JavaScript, PHP
  • WordPress, SharePoint, Power Automate
  • Claude and Gemini workflows

About

I'm Ray Santos, a designer in the New York City area who cares about the smallest pixels in a system.

Currently I design for Panasonic North America and run Raysan Designs. Before that I drew OSG's fintech icon sets and led its 2024 brand refresh, and spent nine years at PNY Technologies growing into senior web designer. I trained in communication design at Pratt.

Working on small teams taught me to own the whole path: the research, the system, the pixels and the handoff to engineering. I work with US and global teams, remote and in person, and I love illustration and drawing custom icons.

Away from the screen I'm cooking, drawing with my kids, designing furniture and woodworking with hand tools and machinery.

  • BFA, Communication DesignPratt Institute, Brooklyn
  • Digital Media, UI/UX, Web DesignSchool of Visual Arts, New York
15+years designing
3OSG brand launches
BFAPratt Institute

Available for work

Let's make it happen

Contact me